Whether you’re creating copy for the homepage of your website or coming up with an Instagram caption, almost everyone has experienced writer’s block. It’s frustrating, it’s defeating but hopefully, we can make it a thing of the past. Here is a list of over 100 words that can be used to spark inspiration when it comes to writing about your beauty business.

Email marketing is perhaps the oldest form of online marketing and yet somehow still one of the most successful. In this article, I’ll outline 4 different ways you can grow your list as well as go over some “best practices” when sending out the actual emails.

One of the most impactful aspects of a website is imagery. Photos can truly make or break a website. In this article, I’m going to spill my favorite stock photo sites for spa and beauty industry businesses.

Many people become estheticians, hairstylists, or some other beauty industry professional because they love people and they are givers. Setting boundaries can feel awkward and even “mean” sometimes but I promise you, you will end up resentful and burnt out. By having these three things on your website, you can preemptively set those expectations for your clients.

After designing websites in the spa and beauty industry since 2016, I can confidently tell you that these are the most common deadly website mistakes I see being made...